All Kurtis Brand works are crafted using closed-loop process The New Denim Project textiles.
More than a process, The New Denim Project goal is ethical, economical, efficient and visionary, to guide the globe in changing our practices to emulate sustainable natural cycles, where all discarded materials are designed to become resources for others to use.
Their eco-industrial techniques have led The New Denim Project to reduce our carbon emissions, water and energy usage, and vastly minimize the consumption of new virgin raw material. Reusing discarded textiles that will allow for abundance and endless life cycles. Leading the way towards a sustainable and ethical industry, proudly operating under a circular economy, like the earth itself.
When you buy a Kurtis Brand work you are supporting this story and bigger picture around sustainability. #ClosedLoop